RHS Chelsea Flower Show, London
We know that many American gardeners visit the Chelsea Flower Show, which attracts visitors and designers from all over the world. Exhibiting at Chelsea is a long tradition for David Austin Roses, and our newest roses are released at the show in May each year. It will be a further 18 to 30 months before these varieties are released in the USA. Our most recent new roses pictured below include 'Queen Anne' and our cut rose 'Kate' that are currently being prepared for release in the USA.
Press Day 2011



Here are some highlights from our launch of the 'Queen Anne' rose during Press Day at the 2011 Chelsea Flower Show. We also launched four other new garden roses: 'Fighting Temeraire', 'William and Catherine', 'Lady Salisbury' and 'Wollerton Old Hall'.

Above (left) Zandra Rhodes; (centre) A photographer snaps Stephen Jones as our model admires 'Queen Anne'; (right) David Austin senior
Right: Stephen Jones makes a few last minute adjustments. He also designed Princess Beatrice's hat for the Royal Wedding, which was sold recently for charity.

Below (left to right) Our models wear dresses by Vivienne Westwood and hats by Stephen Jones, created for the tercentenary of Ascot, to celebrate the launch of our new rose. The models are holding posies of our most recent cut roses, (l to r) 'Keira', 'Kate' and 'Patience'.




Press Day 2010



We were delighted that the efforts of our team were recognised by the award of our 15th gold medal for our display at the 2010 Chelsea Flower Show.

Above left: Ann Saxby makes the final finishing touches to the roses

Above centre: The garden design was based around a canal in homage to the Renaissance Garden back home in Albrighton

Above right: Michael Marriott shares ideas with our visitor

Left: David Austin senior sits back and enjoys the show.

Below left: We traditionally incorporate sculpture by the late Mrs Pat Austin into every David Austin Chelsea garden.

Below centre: Robin Hood and Maid Marion help celebrate our new rose 'Maid Marion'.

Below right: We hold our breaths as the judges deliberate.

Chelsea 2010 pictures are by courtesy of Felder Rushing.



Press Day 2009
During 2009, we have been casting a nostalgic look back forty years to 1969 when the first of David Austin’s repeat-flowering English Roses was released in England.

So, for this year’s Chelsea Flower Show, we decided we’d like to celebrate with a 40th birthday cake for the English Roses and invited Purita Hyam to provide one of her magnificent chocolate creations.

Chelsea is famous for attracting celebrities, who are given the freedom to explore the show in relative peace on the Monday, away from the crowds who visit the show.

We were delighted when actor Bill Nighy very kindly agreed to cut our English Rose chocolate cake.
We asked our floral designers to fill some garden trugs that we found hidden away in our Plant Centre with our cut roses.

On the left, they have combined two of our most fragrant cut rose varieties, Rosalind and Emily, with some trailing jasmine. The trugs attracted a great deal of attention on Press Day.

If you are planning to celebrate a wedding soon, you may like to know that we have recently created a Bridal Style guide to provide inspiration for couples planning to use our roses.

To request a free copy, e-mail cutroses@davidaustinroses.com or call 800 328 8893.

Jasper Conran, Moira Gavin of Waterford-Wedgwood and David Austin are shown admiring a posy of flowers cut from 'The Wedgwood Rose', our new climbing rose which was released at the show.

We have launched this rose in the UK to commemorate Wedgwood's 250th anniversary. It has large, delicate pink flowers and glossy, healthy green foliage. It great when trained as a climber on a warm wall, so we believe this rose should enjoy the warmer US climate.

Josiah Wedgwood founded the company in 1759. He was interested in horticulture and had the idea that led to the founding of the Royal Horticultural Society. Today the company is US owned.
On the left, David Austin proudly displays a garden trug filled with Juliet and Patience.

In the background is our Chelsea Flower display, with climbing roses, shrub roses and groups of standard roses. Roses for the show are forced under artificial conditions to make them flower earlier than would be natural in the garden.

At our UK Plant Centre, we hold the National Collection of English Roses in two acres of gardens. Our gardens are open to the public free of charge all year round, so if you are planning a trip to the UK, please call in. The gardens are usually at their peak of flowering from the middle to the end of June and again in late July and early August. Our Chelsea design for 2009 was inspired by the Renaissance Garden at the nursery, where double borders filled with roses are planted on either side of a central canal.
Previously at the Chelsea Flower Show
We were honoured to be able to name a rose for Princess Alexandra of Kent, who is well-known for her love of roses. The official launch of the English Rose named for her took place during the royal visit to Chelsea.

On the inset picture, Princess Alexandra of Kent is shown holding a garden-style bouquet featuring her namesake rose.

We are grateful to Troika for permission to use their picture of Princess Alexandra of Kent and to Claire Cowling for the lovely hand-held bouquet.
Each year at Chelsea we get a chance to meet some wonderful people during the Press Day launches, including UK celebrities, horticulturalists and gardeners of all ages and levels of experience.

This picture shows David Austin enjoying a glass of champagne with Joanna Lumley OBE. Our Chelsea Flower Show display is shown in the background.

In the picture below we can see part of the BBC TV crew setting up their equipment to film part of their show from our stand. The piece featured David Austin junior talking to Alan Titchmarsh, a well-known BBC TV gardening expert.
This year, David Austin decided to name an outstanding new rose for his daughter, Claire Austin.

Claire is a plantswoman and author herself. Last year she published a book named Irises: 'A Gardener's Encyclopedia' which won an award from journalists for the best UK gardening book of the year.

Here Claire Austin can be seen holding a beautiful garden bouquet created by Claire Cowling of Thrive Floristry. It features blooms cut from her namesake rose.

Rosa Claire Austin has a delightful strong fragrance which is based on myrrh with hints of meadowsweet and heliotrope and a warm, vanilla background.

The apricot colored rose in the background is Port Sunlight, which has a rich tea rose scent.
Here the actress and presenter Floella Benjamin can be seen with our gorgeous pink new variety named for Princess Alexandra of Kent.

Forcing roses for Chelsea can be very challenging and we always find that some of our new varieties respond better to this slightly artificial process than others. We were delighted that our new rose Princess Alexandra of Kent responded quite magnificently, producing many strong stems with massive flower heads.
Often English Roses are featured on other gardens at Chelsea. One example was Anthea Guthrie's Courtyard Garden with its many white Winchester Cathedral roses. Anthea's design celebrates the court of Henrietta Maria and Charles the first. White quartered English Roses and white lilies were the only flowers used.

Our picture shows a model dressed as Queen Henrietta holding a colorful mixed bouquet created using English Garden Roses.
 
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03 September 2014